Below are some of the most pressing digital marketing questions of the day:

Who is my social media target audience?

Your target audience is a group of individuals who can benefit from using your products or services. This can be based on criteria such as age, income level, and where they live, etc.

On which social channels are my target audience hanging out?

A third of the world's population is on Facebook, so it is safe to say that any company can find its target audience there. The question is how to properly target them. According to statistics, a large number of the people on Twitter and Instagram are millennials. So if you are targeting the under 35 age group, these channels are where you should go and market your products or services.

How can I measure the performance of my marketing campaigns?

There are several applications that can be used to measure the effectiveness of your marketing campaigns. One of these apps is Google Analytics. In your Google Analytics account, you can find your marketing campaigns report under Acquisition - Campaigns - All Campaigns.