Course

Local SEO & Digital Marketing Course

In this course, you will learn how to create and execute an impactful social media marketing strategy that will enable you to succeed at digital marketing.

Below Are The Topics Covered By This Course.

How to get your business listed on Google Maps Pack

Showing up in the Google Maps Pack (the top 3 local results) is one of the fastest ways to get noticed by nearby customers. The business in the #1 position captures the largest share of clicks and calls, making it a prime spot for driving sales and building local visibility. In this lesson, you’ll learn proven strategies to optimize your Google Business Profile, earn customer reviews, and improve your local ranking so your business stands out when customers are searching.

How to decide which social platforms are good for your business

Not every social platform is the same—and not every platform will help you reach your goals. The key is knowing where your target audience spends their time and what type of content drives results there. In this course, you’ll learn how to: Match platforms to your marketing objectives (awareness, sales, community, B2B, etc.) Identify where your ideal customers are most active Use each platform’s strengths—whether it’s TikTok for short videos, LinkedIn for B2B networking, or Instagram for visual storytelling By the end, you’ll know exactly which platforms are worth your time and budget, and how to leverage them for maximum ROI.

How to Drive Targeted Traffic from Social Media to Your Website

In this course, you will learn how to identify your target audience on social media and how to direct them to your website or landing pages.

How to run digital marketing campaigns

With 4.6 billion people on the internet, digital marketing has the potential of reaching far more targeted customers than traditional marketing. It is also more cost-effective. From this topic, you will learn how to create marketing campaigns and target different demographics on different social platforms.

How to measure the success of your digital marketing campaigns

Measuring the effectiveness of your digital marketing campaign gives you more in-depth insight into the effectiveness of your marketing efforts which will allow you to make informed decisions about your online marketing efforts.

Course Details